Craftsmanship in a digital world. Greve is known for high-end quality, and the campaign needed a setting that reflected that same level of refinement. I worked with Sem Versluis (Nopoint Studios) to build a bridge between traditional product photography and digital art. By placing the physical shoes into a custom-built, deep blue CG environment, we created a striking visual series where the product feels both grounded in reality and elevated by a modern, surreal atmosphere.