Ignited by the rush. The broader Polo Red campaign headlines F1 driver Lando Norris, capturing the adrenaline of the track. However, the product itself needed a visual identity that could keep up with that intensity. I worked with CLOSER to translate the thrill of racing into a high-energy, full CG spot. By merging automotive aesthetics with the sensory notes of the fragrance, the film visualizes the raw power of saffron, coffee, and redwood as a high-speed event.