Evolution in motion. Tommy Hilfiger reimagined their iconic puffer jacket, trading the classic tricolor palette for a sleek, modern black. The reveal had to be as bold as the update itself. I worked with The Panics to create a music-driven spot where the garments take the lead. Choreographed to the beat, the animation captures the transition from heritage to modern, using the rhythmic bounce of the fabric to emphasize the jacket's signature volume and fresh new look.