Wild at heart. The YETI brand is defined by its connection to the outdoors, and the 'Wild Vines' visual captures that essence in its rawest form. I worked with Proper Studio to create an image where the product feels completely immersed in nature. Instead of a clean studio setting, the scene is consumed by a dense, intricate network of roots and vines, visualizing the idea that YETI gear isn't just made for the wild—it belongs there.