Built for generations. By positioning their high-end products against the everyday throwaways destined for landfills, the 'For Every Single Use' campaign makes a powerful statement. The ecological logic is undeniable, but the concept needed to come to life. I worked with Proper Studio to evolve their hit print ads into a 15-second spot. Through a series of dynamic animations, the video showcases the stark reality of just how temporary disposable items actually are.